La publicidad institucional en España. Una década en perspectiva
ISSN: 1605-4806
Year of publication: 2011
Issue Title: Libros básicos en la historia del campo iberoamericano de estudios en comunicación
Issue: 75
Type: Article
More publications in: Razón y palabra
Abstract
This paper makes an analytic tour around the Spanish Government Advertising of the last ten years. This way, we will be able to explain a very appropriate debate about the own essence and types of Governments Advertising, in these days of changes, which are fostered by three factors: 1. Economic Global Crisis (that force the redising of budgets), 2. New communication forms (www 2.0 and bidirectional communication) and 3. New legislation of Government Advertising (new restrictions). Thus, after the study of this advertising, we will discuss and explain if budgets are appropriate, if we ought to avoid the educational and social function of Government Advertising, and if this form of communication contribute, or not, to the construction of Democracy.