El archivo como estrategia de investigación de las representaciones de infancias que aparecen en la industria de la moda y audiovisuales
- Juan Felipe Rendón Gallego
- Fernando Hernández Hernández
- Estibaliz Jiménez de Aberasturi Apraiz (ed. lit.)
- Amaia Arriaga Azcárate (ed. lit.)
- Idoia Marcellán Baraze (ed. lit.)
Editorial: Universidad del País Vasco = Euskal Herriko Unibertsitatea
ISBN: 978-84-9082-799-4
Año de publicación: 2018
Páginas: 521-528
Congreso: Congreso Internacional “Arte, Cultura visual e Ilustración en Educación Infantil y Primaria” (4. 2017. Donostia-San Sebastián)
Tipo: Aportación congreso
Resumen
Within the general framework of research on the experience of being a child today, this paper analyzes the social representations generated by advertising in the fashion industry based on a series of archetypes denoted in their photographs and advertising videos. In this context, the archive is used as a visual culture research strategy which allows pointing out and characterized the different narratives which are projecting and articulating discourses on childhood. These discourses fixe what a child should be, and particularly, parents’ conceptions and practices around childhood.